about
Hi, it's Alex 👋🏼. A digital creative with +10 years experience in design.
Currently based in Lisbon, but I’ve also lived in Paris, Barcelona, and Amsterdam—cities that inspire creativity.
I started my career in graphic design, working with luxury and cosmetic brands before transitioning to product design. I believe in the balance between UX and UI to create seamless user experiences.
When I’m not designing, you’ll find me cooking tortilla de patatas, surfing, gaming, or out exploring with my wife and dog✨
My quiver
STUFF I'VE DONE
Experience
2024 - present
Lead Product Designer at Rauva
Leading the design team across Customer Onboarding, Banking & Payments, Invoicing, Accounting and Bookkeping.
Identified UX issues on the Mobile app user journeys, leading to the design and implemention of the desktop web app (including tablet and mobile viewports).
Conducted an audit of the design systems that led to a unification of the components library, from 5 to 1 design system, with more than 50 components divided by atoms.
Collaborated closely with Customer Support to understand major user problems, which led to a prioritization plan to improve user retention and reduce bugs.
Hired the first brand designer of the company, and supported an audit of the brand to refresh the identity throughout digital and physical elements.
Collaborated with the Paid Performance Lead to understand the bounce on the onboarding funnel, leading to iterations in the journey that helped to increase conversion from 40% within 1 month.
Focusing on improving the User Experience by conducting +10 interviews/week, calling users to get a deep understanding of their problems. The objective being improving the journeys across the different aspects of the product.
Ownership of the Rauva Savings App. Led the discovery research, iterated on the prototypes, conducted usability tests, user interviews to understand the pains. Scoped with external stakeholders to implement the onboarding journey.
Redesigned the whole onboarding experience to unify it. Created a personalized dashboard based on the users needs and the plans they chose, which decreased the time of company creation from 16 days to 7 days.
2021 - 2023
Product Designer at Teya
Designed and launched an internal CRM to support sales in onboarding customers, which allowed to increase onboarding time from 80 to 7 minutes.
Designed the first tap-to-pay device of the company with key stakeholder
Cross-collaboration with Product Designers and Developers to scope, document, design and build the Design System.
Led the full redesign of the website after the company rebranding, scoping of the content architecture, continous A/B testing to understand user behaviors and improve conversion rate.
2020
Product & Brand Designer at Ironhack
Leading the marketing creative team for 9 markets (Barcelona, Madrid, Lisbon, Paris, Berlin, Amsterdam, Sao Paulo, Mexico, Miami)
Led the brand re-design across the different markets, including digital and physical assets
Created a template library to be used by all growth marketers to facilitate company scaling and expansion
Hired a team of copywriters and designers to support the growth, and have a consistent tone of voice
Led a team of external developers to build all our marketing initiatives
Collaborated closely with growth marketers to increase user engagement and retention through scholarships and partnerships (such as Vinted, EA Games or Accenture).
Continuous A/B testing through marketing initiatives, to improve the conversion rate of the Landing Pages. Results being +24% increase in 6months.
2020
Freelancer Designer at Fleet
Designed the full brand identity and website, including the logotype, choice of typefaces, brand toolkit and presentation templates.
Worked with the product team and engineers to deliver user-centered UI redesign. Owned the end-to-end process from research and ideation to prototyping and handoffs for development.
Collaborated with external illustrators to design the assets to include in the website, according to the vision we had with the Product Manager.
2014-2018
More freelancing at Pernod Ricard Group, BMW, Le Bon Marché, Absolut Vodka, Dior, Caudalie …
Designed and creating concepts for advertisement campaigns and product launching. Worked closely with stakeholders and CEO’s in competitions for new clients (BMW, Aqua di Parma, Revlon, Caudalie, Thalgo, Pernod-Ricard Group, Dior, Thalgo)