Maison Gokan
Creating a unique hotel branding for a premium SPA in Annecy, France
Year
2020-2021
Role
Brand & Web Designer
Project type
Side project
About
Maison Gokan is a guest house located in Annecy, France.
The owner, Chloé, lived in Japan for several years, and came back with the idea to build a ryokan, à la française.
After several weeks of research and ideation with a copywriter, we built the whole identity based on purity and Kintsugi.
Kintsugi is the Japanese art of putting broken pottery pieces back together with gold. We loved this approach of re-using old furnitures, fixing them and create a virtuous circle. Even the guest house, is an old barn.
The Storyline
Every room has its element. Every element has its story.
Based on the japanese mythology, we created stories inspired by Japanese mythology and their gods.
"They see a shimmer. The surroundings are completely covered in a dark nothing. Again, there it is: the shimmer, like a set of cats eyes catching a beam of light.”
Floor Banga - Extract of the Tale of Amaterasu | FEU
Moodboard
Moodboard
Brand Exploration
Brand Exploration
Explore more work
About
This school project has been created to complement the Airbnb Experiences released in 2016, still in beta at the time.
Airbnb Trip Planner is a feature that would use artificial intelligence to prepare to best trip possible for the users.
Many non-experienced travelers would find it difficult to plan a trip, especially in order to find the best spots, restaurants, deals or accomodations.
The idea is to bring exclusive and beautiful experiences to the travellers, with a major condition: respecting the environment. That is why we will encourage local initiatives, in order to minimize the footprint.
The Storyline
Every room has its element. Every element has its story.
Based on the japanese mythology, we created stories inspired by Japanese mythology and their gods.
"They see a shimmer. The surroundings are completely covered in a dark nothing. Again, there it is: the shimmer, like a set of cats eyes catching a beam of light.”
Floor Banga - Extract of the Tale of Amaterasu | FEU